Case Study: Jura Inc. launches global e-commerce and boosts worldwide sales with Sitecore

Swiss Coffee Culture Goes Worldwide with JURA’s E-Commerce Site Powered by Sitecore

Jura Inc., the Swiss maker of high-end automatic coffee machines, needed a direct e‑commerce channel to expand global sales while preserving its premium retail experience. The company required a multi-site, multi-language, multi-shop solution with rich product information, faceted navigation, product comparison and full B2C services; its previous OpenText site could not support e‑commerce, so Jura Inc. selected Sitecore (including Sitecore E‑Commerce Services/Customer Experience Platform) to meet these needs.

Sitecore, together with partner Unic, implemented a Sitecore Customer Experience Platform solution (CMS, SES, ECM and analytics) integrated with Jura Inc.’s Navision ERP and third‑party payment and live‑video tools, enabling Switzerland’s first online shop and configurable country sites. The Sitecore deployment delivered multi‑catalog/multi‑shop support, product comparison and ROPO features, live video sales advice and even a two‑hour Zurich delivery pilot, with a standardized framework planned for rollout to about 50 markets and 27 languages.

Jura Inc.

Raphael Schwarz

Senior Project Leader