Case Study: Suva improves safety information access with Sitecore

Suva - Customer Case Study

Suva, the Swiss National Accident Insurance Fund, needed to improve how people accessed relevant safety information while increasing awareness of risks and supporting better safety measures. Working with Sitecore and its Experience Platform (XP), Suva also had to deliver content in three languages, launch components and landing pages on time for a TV and online campaign, and upgrade from Sitecore 8.1 to 9.

Sitecore implemented XP with xDB, EXM, xConnect, Marketing Automation, and Experience Analytics, integrated with Suva’s CRM. The result was a personalized safety information application for 120K safety officers and executives, plus regular tailored email campaigns. Sitecore helped Suva boost safety content browsing by 19%, achieve 62% unique opens and 32% unique clicks on personalized emails, and reduce email bounce rate by 9%.

Suva