Case Study: Suncoast Credit Union achieves 8% more new membership applications with Sitecore CMS

Suncoast boosts new membership by 8% with Sitecore CMS

Suncoast Credit Union, Florida’s largest credit union, needed to grow membership while delivering a more accessible, personalized digital experience for its 1.3 million members. Its legacy platform lacked the scalability, speed, and functionality needed to support tailored content and easy access to financial tools, so Suncoast turned to Sitecore CMS to modernize its website.

Sitecore, with implementation partner Velir, migrated Suncoast to a cloud-based SaaS DXP that streamlined content management, improved search and performance, and laid the foundation for AI-driven personalization. The new Sitecore-powered site has driven an 8% increase in new membership applications, an 18% rise in site searches, a 14% increase in engaged users per session, and a 5x improvement in Google Lighthouse scores.

Suncoast Credit Union

Eric Rook

Website & Marketing Technology Manager