Case Study: Struers achieves 182% more qualified leads and 320% more traffic with Sitecore

Struers offers a personalized, attractive and relevant web experience and boosts sales with Sitecore-based website

Struers, a global market leader in materialographic surface preparation and analysis, needed a stronger online presence that would generate more qualified leads, systematically collect data across touchpoints, and improve customer experience. After an extensive selection process, Struers chose the Sitecore Experience Platform for its advanced data, personalization, and analytics capabilities.

Using Sitecore (with partner Kraftvaerk and Klausen +Partners building a fully automated Lead Engine), the team implemented digital profiling, content tagging, CRM (Pivotal) and Azure integrations, and an algorithmic scoring model that forwards qualified prospects to sales. The Sitecore-based solution drove measurable results: +320% website traffic, +40% more time on site, +182% more qualified leads and a 20% boost in leads from the Lead Engine, and earned Danish Digital and Internet Awards as well as a Sitecore Experience Award.

Struers