Case Study: Stora Enso achieves a consolidated global platform and personalized omnichannel experience with Sitecore

Stora Enso - Customer Case Study

Stora Enso, a global provider of renewable materials based on wood and biomass, faced disconnected and inconsistent web channels from non‑centralized marketing and communications. To consolidate multiple sites, launch a worldwide platform supporting its new corporate brand “What a tree can do,” and position itself as a leader in renewable materials, Stora Enso engaged Sitecore and deployed Sitecore Experience Platform (XP 9) with Sitecore Experience Analytics.

Sitecore implemented a single, Azure‑hosted Sitecore platform with xAnalytics, React integration and omnichannel capabilities, enabling multi‑site, multi‑language personalization, lead generation and A/B/multivariate testing across web and email. The outcome was consolidated sites on one platform, faster and more intuitive customer experiences, improved internal efficiency and cost‑effective operations — measurable through centralized analytics, personalization and testing enabled by Sitecore.

Stora Enso