Case Study: Southern Phone achieves 35% higher conversions and personalized, faster e-commerce with Sitecore

Southern Phone, Australia builds deeper, more personalized customer relationships with dynamic, highly customizable online presence

Southern Phone, an Australian regional telecommunications provider, needed to broaden its appeal from older, regional customers to younger, metropolitan audiences and support 24/7 online sales. Their existing site had no e-commerce or personalization, required developer help for content updates, suffered slow load times (up to 12s) and poor SEO, and wasn’t integrated with helpdesk systems — so Southern Phone turned to Sitecore for a modern digital platform.

Sitecore (implemented with partner EPAM) delivered a combined solution using Sitecore Experience Platform (XP), Sitecore Email Experience Manager (EXM), Sitecore Experience Commerce (XC) and Web Forms for Marketers on Microsoft Azure, integrated with billing and Zendesk. The Sitecore implementation cut load times by up to 80%, lifted conversion rates by 35%, reduced product time-to-market by 50%, saved tens of thousands AUD annually and freed 0.75 FTE, while enabling targeted e-commerce, geolocation personalization, improved SEO and higher NPS.

Southern Phone

Rick Van Emmerik

Customer Experience Manager