Case Study: Canadian Western Bank achieves 50% more lead generation opportunities with Sitecore

Sitecore personalization delivers 50% more lead generation opportunities and drives up productivity at SME banking leader

Canadian Western Bank (CWB) wanted to bring its high-touch, personalized banking experience online and turn its older website into a customer-centric digital hub. Using Sitecore XP, CWB aimed to improve lead generation, unify its brand across multiple sites, and better understand customer behavior while reducing dependence on technical staff.

With Sitecore, Canadian Western Bank implemented personalization, campaign tracking, A/B testing, analytics, and targeted content experiences for different visitor groups. Sitecore helped deliver 50% more lead generation opportunities, 70% productivity gains, 30% more time on page, and a 90% improvement in reviewing analytics, while increasing the webmaster pool from 1 to 17 and supporting 10 websites on one platform.

Canadian Western Bank

Marcus Miller

Manager, External Communications