Case Study: The Co-operators achieves personalized web experience and 50%+ bounce-rate reduction with Sitecore

Sitecore Helps Personalize Web Experience for Leading Canadian Financial Services Firm

The Co-operators, a leading Canadian insurance and financial services firm with more than $40 billion in assets under administration and over 5,000 employees, faced an outdated, hard-to-navigate website spanning eight companies and 5,000+ pages that lacked marketing activity and social media integration. They chose Sitecore and its Web Content Management System for its architecture and marketing/usability features to modernize the online experience.

Using Sitecore, The Co-operators reorganized content into persona-targeted subsections, added a secure personalized client login, integrated social media, and implemented custom controls, workflows and search while reusing articles to reduce content by over 40%. The Sitecore-powered redesign cut bounce rate by more than 50%, increased time on site and overall traffic, and made agents more willing to send clients to the site, demonstrating clear measurable impact.

The Co-Operators

Tim Gapakov

Senior Project Manager, Web