Case Study: First Abu Dhabi Bank achieves faster digital performance and improved customer experience with Sitecore

Sitecore helps largest UAE bank transform digital performance and CX

First Abu Dhabi Bank, the largest bank in the UAE, needed to modernize its digital channels as customer expectations grew and its legacy web setup became costly, difficult to maintain, and less suited to a cloud-first environment. Using Sitecore, including Sitecore Experience Platform, Sitecore Experience Manager, and Content Hub, FAB sought a more flexible platform to unify its websites and improve digital experiences.

Sitecore helped First Abu Dhabi Bank consolidate six websites onto a single cloud-based platform on Microsoft Azure, enabling headless content delivery and simpler management across channels. The result was a 25% faster time to market, 30% overall productivity improvement, 50% better productivity for the content team, and 25% faster deployment of new services and website features, while also reducing maintenance effort and costs.

First Abu Dhabi Bank

Sathik Ali

First Abu Dhabi Bank