Case Study: Elsevier Business Intelligence achieves web-first publishing and streamlined content management with Sitecore

Sitecore CMS helps Elsevier Business Intelligence Follow a Web-first Method of Publishing

Elsevier Business Intelligence, a provider of data and analysis for senior executives in medical device, biopharma and consumer health, faced a fragmented authoring environment (four different systems), print-centric workflows, and the need to consolidate multiple web and e‑commerce properties while making 200,000+ articles searchable and integrating customer data in Salesforce. To address these challenges they implemented Sitecore’s Content Management System (with development by partner Velir) to support a web‑first publishing model and modernize content, fulfillment and entitlement workflows.

Velir built a single Sitecore instance that consolidated five web properties and integrated Coveo Search, ExactTarget, Zuora, Salesforce and Adaptive Print Studio, plus a Microsoft Word plug‑in to streamline authoring and styling. The Sitecore solution enabled automated marketing, personalization and real‑time CRM capture; delivered nearly 100% uptime; and drove measurable gains—higher client usage, increased new user registrations and significantly more visits from search engines—while accelerating web‑first publishing and revenue opportunities.

Elsevier Business Intelligence

Adam Gordon

Vice President of E-Strategy & Development