Case Study: Russell Investments achieves streamlined operations and a unified, personalized mobile-ready website with Sitecore

Russell Investments relies on Sitecore® Experience Platform™

Russell Investments, a global asset manager serving institutional and individual clients across 17 regions, needed to create a unified “One Russell” web experience with personalized content, migrate to an enterprise-class CMS, and integrate several third-party and homegrown applications. To meet those goals they selected Sitecore XP (Sitecore Experience Platform) for its .NET-based content management and integration capabilities with Microsoft Azure B2C, Microsoft Dynamics CRM, Eloqua, and Qumram.

Sitecore, implemented with partner XCentium, provided a single platform for centralized updates, real-time personalization, and integrated content delivery. The result for Russell Investments was a consistent, mobile-ready site that delivers personalized account and value-added content, streamlines IT processes, and drives cost savings and efficiencies through consolidated management and improved compliance.

Russell Investments

Misty Ford

Global Head of Digital Marketing