Case Study: Royal Automobile Association improves website performance and customer experience with Sitecore

Royal Automobile Association - Customer Case Study

The Royal Automobile Association of South Australia faced a slow, unstable website with poor Google speed ranking and cumbersome content management. To address these challenges they worked with Sitecore, rebuilding the site using Sitecore Experience Platform (XP 9.1) and related components including xDB, SXA, JSS and Sitecore Services, with integrations such as the partner-developed Sitecore Speedy.

Sitecore implemented a cleaner, faster site and refreshed customer journeys (for example claims), improved automation and streamlined the content lifecycle for editors. The new site achieved a 77/100 score on Google PageSpeed Insights, improved SEO, increased time-to-market for new content and services, and made site services more efficient for both customers and staff.

Royal Automobile Association