Case Study: Racing Victoria unifies 60+ websites and boosts fan engagement with Sitecore

Racing Victoria launches 65 websites in one day with Sitecore

Racing Victoria faced a fragmented digital ecosystem with over 60 independent websites, creating inconsistent experiences and declining fan engagement. Their legacy environment was complex, difficult to manage, and limited their ability to deliver relevant content at scale. To build a modern digital foundation, they selected the Sitecore DXP.

Sitecore implemented a composable DXP to create a scalable multi-site architecture, unifying all websites under a single platform. This solution enabled personalized experiences for different audiences and streamlined content creation. The results included launching 65 websites in one day, a 60% reduction in content creation time, a 65% decrease in hosting costs, and a 30% increase in ticket sales for key race days.

Racing Victoria