Case Study: Qualicaps achieves digital transformation and boosts traffic and leads with Sitecore Experience Platform

Qualicaps supports digital transformation with Sitecore Experience Platform

Qualicaps, a multinational capsule manufacturer and subsidiary of Mitsubishi Chemical Holdings, needed a modern, easy-to-manage website to support new branding and global marketing efforts. Their legacy site was static, hard to maintain across regions, and offered minimal analytics—challenges for a small marketing team aiming to deliver personalized content. After evaluating options, Qualicaps selected Sitecore, choosing the Sitecore Experience Platform (XP) and engaging Sitecore partner Kabel to build the new site.

Kabel implemented a Sitecore XP–based site hosted on Microsoft Azure with integrations (IBM Watson Marketing, New Relic) to enable regional sites, intuitive content management, analytics-driven personalization, and a capsule‑builder product tool. The Sitecore solution delivered faster content creation and a marked business impact: significant increases in traffic, leads, downloads and requests, improved engagement analytics, and better readiness to expand into new markets.

Qualicaps

Beverly Nannini

Commercial Vice President