Case Study: Pinsent Masons achieves personalized, scalable digital experiences with Sitecore

Pinsent Masons - Customer Case Study

Pinsent Masons, the UK professional services law firm, wanted to transform from an expertise-based legal business into a more innovative, global client service brand. It needed to merge two inflexible, costly websites, improve new customer acquisition and loyalty, and simplify complex legal content and taxonomy.

Using Sitecore Experience Platform (XP 9.2), Sitecore xDB, Path Analyzer, and Sitecore Marketing Automation, Sitecore helped Pinsent Masons deliver a fully customizable, personalized website. The new experience supports fast navigation across 30,000 multilingual articles, makes content feel client-specific, and improves flexibility, scalability, and speed to market, helping clients find answers faster with clearer language.

Pinsent Masons