Case Study: Philippine Airlines achieves personalized digital experiences and higher conversions with Sitecore

Philippine Airlines reaches new heights with personalized, relevant digital content

Philippine Airlines wanted to create consistent, welcoming digital experiences that were more relevant to travelers across its booking journey, while also expanding its global reach and making campaigns more timely and customer-centric. The airline partnered with Sitecore, using Sitecore XP to help personalize marketing and website content across markets.

Sitecore implemented a scalable, analytics-driven digital experience that delivered localized websites for Japan, Korea, Taiwan, and China and improved content relevance across channels. The results included an 80% increase in web users, a 93% increase in web sessions, and more than doubling of web conversions and sales in several digital channels, including a 122% increase in organic search conversions and a 205% increase in direct search conversions.

Philippine Airlines