Case Study: The Tile Shop achieves faster omnichannel ecommerce performance with Sitecore

Omnichannel retailer extends premium in-store experience online with Sitecore

The Tile Shop, a specialty retailer with 140 stores and 5,000 tile products from 40 countries, needed to extend its premium in-store experience online and close the gap between its physical and digital customer journeys. Using Sitecore, the company wanted to modernize its legacy, siloed environment and make ecommerce more agile while reducing dependence on development resources for content updates.

Sitecore helped The Tile Shop migrate to a headless, composable ecommerce architecture using XM Cloud, OrderCloud, and Discover. The result was a site that runs 5x faster, with page load times cut from 14 seconds to 2.7 seconds, content deployment up to 25% faster, and development time reduced by up to 50%. The new platform also drove a 10% rise in customer satisfaction and a 20% increase in conversion rates.

The Tile Shop

Christopher Davis

Chief Information Officer