Case Study: Royal Dutch Golf Federation (NGF) achieves 26,000 user sign-ups and a personalized online golf coach with Sitecore

NGF wants to make golf more appealing to novice as well as advanced players. With Sitecore, NGF has created an online coach that informs, motivates, activates and facilitates all things pertaining to golf

NGF (Royal Dutch Golf Federation) needed to make golf more appealing to both novice and advanced players by offering relevant content and better insight into player behavior. Working with partners Laik and Redhotminute, NGF chose Sitecore (Sitecore® Experience Platform™) to power a synchronized My‑environment on Golf.nl and a mobile Golf.nl app that act as an online coach to inform, motivate, activate and track players.

Redhotminute implemented the My‑environment and app on Sitecore, integrating multiple databases and enabling real‑time score processing, social sharing and personalized content based on player profiles. The Sitecore-based solution attracted 26,000 registered users in four months (with a longer‑term target of ~100,000), improved data capture and personalization, and now forms the foundation for NGF’s ongoing digital expansion.

NGF

Gertjan van Laar

Business Consultant