Case Study: Millennium Hotels and Resorts achieves 27.8% conversion lift and 10x loyalty sign-ups with Sitecore

Millennium Hotels and Resorts introduces their unique blend of hospitality and comfort to the online experience

Millennium Hotels and Resorts, a global hotel owner and management company, needed to transform its utilitarian booking site into a personalized portal that lets guests design their ideal getaways and captures more bookings. To address this, Millennium partnered with Sitecore, deploying Sitecore Experience Manager (XM) and the Sitecore Experience Platform to enable modular content, personalization and better mobile experiences.

Sitecore implemented modular website layouts, A/B testing, IP-based mobile optimizations, and integrations across 10+ systems to deliver personalized, hotel-level booking flows; the upgrade covered 100+ hotels across six languages and 25 currencies. The Sitecore solution drove measurable gains: conversion rate up ~27.85%, total direct revenue +21.8%, nights booked +23.8%, system usability +30%, and loyalty sign-ups increased 10x.

Millennium Hotels and Resorts

Franck Kermarrec

Chief Marketing Officer