Case Study: Michelin achieves faster digital content updates with Sitecore Content Hub

Michelin Experiences transforms digital delivery with Sitecore Content Hub

Michelin Experiences, the publisher behind the MICHELIN Guides, wanted a faster way to manage the huge volume of restaurant images and translations needed for its growing digital websites and apps. The company needed a modern content management solution from Sitecore that could keep restaurant imagery current, support frequent updates, and integrate smoothly with its existing technology stack.

Michelin Experiences implemented Sitecore Content Hub with support from Aliznet to centralize image processing, metadata, translations, and content workflows. The result was a major efficiency gain: publication times for digital images dropped from days to minutes, with a 96% reduction in publishing timescales. Sitecore Content Hub now manages around 155,000 restaurant images and 60,000 review translations, helping Michelin stay agile and scale globally.

Michelin

Jacobo Fernandez-Iglesias

Digital Strategy & Data-Driven Marketing