Case Study: MCR Safety achieves personalized digital education to protect workers with Sitecore

MCR Safety customizes web visitor views to deliver relevant product and education information, increasing organic search visitors by 24.52%

MCR Safety, a manufacturer of personal protective equipment, needed to better educate customers about proper safety gear and deliver a personalized online experience for three distinct audiences—distributors, end users, and internal staff—while aligning technology and marketing and consolidating multiple third‑party tools. To address these challenges the company turned to Sitecore, upgrading its Sitecore platform to Sitecore XP and Sitecore xDB to support analytics, personalization, and marketing automation.

Sitecore implemented a consolidated solution—including Sitecore XP, xDB, Web Forms for Marketers, and Path Analyzer—integrated with SAP ERP and CRM to create a single source of truth, personalized visitor views, and streamlined omnichannel campaigns. As a result, MCR Safety reported a 24.52% increase in organic search visitors, 8–10% lower landing‑page bounce rates, longer and more frequent visits, and nearly $80,000 annual savings from eliminating redundant tools—demonstrating tangible business and customer‑education impact with Sitecore.

MCR Safety

Tim Thomas

Vice President of Information Systems and Global Logistics