Case Study: McCarthy & Stone achieves dramatic lead growth and 92% higher conversions with Sitecore

McCarthy & Stone - Customer Case Study

McCarthy & Stone, a UK retirement property developer, needed to shift customer perception from buying property to buying a lifestyle, increase sales leads, improve internal efficiencies, ease pressure on its in‑house team and replace an aging platform with disparate DAM, manual processes and high maintenance costs. To address this, McCarthy & Stone worked with Sitecore, deploying Sitecore Experience Manager (XM 9.0.2), Sitecore Experience Platform (XP), xDB and Sitecore Connect for Salesforce CRM alongside Sitecore Services and extensions.

Sitecore built a unified, mobile‑optimised digital platform with integrations to Pardot, Rightmove, Zoopla, Google My Business and Bing Places, simplifying property search, purchase presentation and data collection for future personalisation. The Sitecore solution delivered measurable impact: it exceeded first‑year sales lead targets by 1,055% (achieving a 69% increase), improved conversion from property landing pages to sales confirmation by 92%, reduced operational costs through automation, strengthened the brand and created a market‑leading experience for independent living.

McCarthy & Stone