Case Study: Bru Textiles achieves 15% digital marketing cost savings with Sitecore XM Cloud and Sitecore360

Manufacturer cuts digital marketing costs by 15% over 5 years with Sitecore

Bru Textiles, a Belgian textile manufacturer with a small in-house digital marketing team, needed to manage 12 branded websites, multilingual content, and global customer engagement while reducing costs and keeping control in-house. Working with Sitecore, the company moved from on-premises infrastructure to Sitecore XM Cloud, supported by Sitecore360, to simplify a complex multi-site setup.

Sitecore helped Bru Textiles modernize its digital platform with cloud-based content management, visual authoring, personalization, analytics, training, and expert guidance. The results included 15% cost savings over five years, 20% lower typical cloud and web project costs, 30% faster digital tech learning time, and the ability to launch a new multilingual website in just three weeks.

Bru Textiles

Tom Stevens

Head of Marketing