Case Study: Viva Aerobús achieves nearly $1M incremental revenue in one week and a 60% NPS lift with Sitecore

Making it easy to fly and easy to buy because of seamless, personalised customer experiences

Viva Aerobús, Mexico’s leading low-cost airline, needed to stand out in a price‑driven market by delivering truly personal, timely experiences across web, mobile and reservation channels. To build a single customer view and automate 1:1 offers, Viva Aerobús selected Sitecore and its customer intelligence and personalization solution to unify disparate data and drive higher conversion on ancillaries and bookings.

Sitecore integrated Viva Aerobús’ web, mobile and Navitaire reservation data (including a 1.8M historical order import, 58M events/month and ~250k orders/month) and deployed six targeted applications—urgency messaging, ancillary upsell, Intelligent Cart Recovery, failed-payment and cash-payment reminders—within six months. The Sitecore solution recovered its investment in six weeks, generated nearly $1M incremental revenue in one week and increased Net Promoter Score by 60%, while enabling ongoing real‑time personalization and measurable uplift in sales per customer.

Viva Aerobús

Aurelius Noell

Director of eCommerce and Commercial IT