Case Study: LYNK & CO achieves pan-European digital mobility platform launch with Sitecore

LYNK & CO - Customer Case Study

LYNK & CO, part of Geely, needed to disrupt traditional car ownership by launching a digital community and a pan‑European marketing platform that would change how people buy, use and share mobility. To meet these challenges the customer engaged Sitecore, deploying Sitecore Experience Platform (XP 9.3) along with Sitecore Experience Database (xDB), Sitecore JavaScript Services (JSS) and other Sitecore marketing and analytics capabilities.

Sitecore implemented an integrated solution—using xDB, JSS, Path Analyzer, xProfile, Sitecore Cortex, Sitecore Marketing Automation and xAnalytics, and integrating with Microsoft Azure PaaS and a third‑party translator—that delivered a human‑centered, experience‑based website. The work launched the first phase of the pan‑European Lynk & Co platform, created clear pathways for additional services (e‑commerce, in‑store portal, app development) and earned recognition via the Sitecore Experience Awards (Honorable Mention).

LYNK & CO