Case Study: Kerzner International achieves record audience reach and higher conversions with Sitecore

Luxury hotelier Kerzner International uses composable Sitecore solution to reach a global audience of millions

Kerzner International, the luxury hotel and resort owner, needed to stand out in a competitive global market while launching Atlantis The Royal and managing content across multiple digital channels. To reach a worldwide audience and deliver more personalized experiences, Kerzner turned to Sitecore and its composable digital technology, including Sitecore Experience Platform and Sitecore Content Hub DAM.

Sitecore helped Kerzner build a composable architecture with advanced analytics, content hub capabilities, and personalized content delivery across websites, mobile apps, and mailings. The result was a record-reaching launch with 55 billion social impressions and millions of website sessions, plus a 2x lift in personalization-driven page conversions, a 64% increase in location-based abandoned booking conversions, and faster performance with 23,000 assets migrated and stronger Google Lighthouse scores.

Kerzner International

Willem Both

Executive Vice President of IT