Case Study: Scenic achieves faster content management and personalized digital experiences with Sitecore

Luxury cruise and tour operator empowers marketers with Sitecore

Scenic, the luxury cruise and tour operator, wanted to modernize its outdated digital platform to better reflect its premium brand, improve mobile experiences, and give marketers more control without relying on IT. Working with Sitecore, Scenic also needed stronger personalization, better content management, and the ability to support multiple sites, brands, and markets.

Sitecore implemented a composable SaaS solution using Sitecore Experience Manager CMS, Sitecore CDP, and Sitecore Personalize, helping Scenic launch and scale new market sites while improving customer engagement. The results included 40% faster content creation, 70% quicker content search, 42% more new site visits, and 1,200% faster page load speeds, giving Scenic greater agility and stronger digital performance.

Scenic

Jo-Anne Falconer

Global Director, IT and Digital Transformation