Case Study: Leeds Beckett University achieves up to 40% higher student engagement and a potential £17M revenue boost with Sitecore

Leeds Beckett University partners with Sitecore to drive £17m revenue target

Leeds Beckett University, a large UK higher-education institution, faced intense competition for students, an unwieldy website built on multiple CMS platforms with over 35,000 pages, and a need to move from informational to inspirational, personalized digital experiences. To address these challenges the university partnered with Sitecore and upgraded to Sitecore Experience Platform (XP v9.2) to modernize content delivery and better engage prospective and current students.

Sitecore implemented a component-based design system, personalization and optimization features, and integrations that streamlined content creation and reduced pages by over 70% to around 10,000. The Sitecore solution made content 50% faster to produce, increased undergraduate call-to-action completions by ~23% (with a potential £17 million revenue uplift), boosted post‑graduate completions by 40% (≈£3.4 million), raised student engagement by up to 40%, and delivered an overall ROI of over 8,000%.

Leeds Beckett University

Dee Reid

Director of External Relations