Case Study: Stena Line increases online sales by over 50% with Sitecore

Leading ferry operator and freight line increases online sales with Sitecore

Stena Line, one of the world’s largest ferry operators with 35 ships and roughly 5 million unique website visitors per year, was running an outdated web publishing system that could not integrate with its in‑house .NET reservation and database systems. Managing nine domains and seven languages made content administration slow for editors, so after evaluating vendors Stena Line selected Sitecore to deliver a modern, .NET‑based CMS that could fit into their existing technical environment.

Sitecore implemented its CMS—including the Sitecore Staging Module—integrated with Stena Line’s booking engine and other in‑house systems to enable multi‑site, multi‑language management, safer multi‑server publishing and customized editorial workflows. The Sitecore solution improved SEO, site functionality and editor efficiency, and delivered measurable impact: online sales via the site increased by more than 50% while the platform now scales to handle growing traffic.

Stena Line

Joakim Kenndahl

Communications Manager