Case Study: Mid-America Apartment Communities achieves a unified web presence and increased online leasing with Sitecore

Leading apartment real estate company proves a new Web presence with Sitecore’s CMS makes a critical impression on residents, prospects, and investors

MAA (Mid-America Apartment Communities), a leading multifamily real estate company with over 48,000 apartment homes, faced a fragmented online presence of 159 separately maintained property sites, an outdated corporate site built with flat files, limited ability to make large-scale updates, poor brand cohesion, and weakening investor and resident engagement. To address this, MAA elected to relaunch its web presence using Sitecore’s Web Content Management System (CMS).

Sitecore, implemented by partner NavigationArts, centralized MAA’s brands under one CMS, redesigned 158 property sites, and integrated Sitecore with real-time leasing, floor-plan databases, online applications, and resident services (including a PDF brochure generator and custom brochure builder). The Sitecore solution made content management self-serve for marketing and transformed the sites into transactional destinations—resulting in 20% of applicants leasing online, a 17% increase in resident portal sign-ups, 70% of residents with active myMAA.com logins, and online rent payments rising to 34% (from 24%)—with the purchase expected to pay for itself in about 18 months.

Mid-America Apartment Communities

Melintha Ogle

Vice President And Director Of Marketing