Case Study: Kodak Alaris achieves dramatic web engagement and mobile traffic growth with Sitecore Cloud on Azure

Kodak Alaris Information Management leverages Sitecore Cloud on Azure to provide personalized web experiences that increase customer interaction

Kodak Alaris Information Management needed a more customer-centric, visually rich global web presence to establish its brand, increase customer interactions, and deliver personalized experiences across devices worldwide. To achieve this, Kodak Alaris worked with Sitecore, implementing Sitecore Cloud on Azure and Sitecore Experience Analytics to build a future-proof content platform and drive data-informed digital strategy.

Using Sitecore Cloud on Azure and Sitecore Experience Analytics, the new site (launched in 20 languages) delivered dramatic engagement gains: page views +145%, average time on page +25%, direct entrances +360%, bounce rate −44%, mobile traffic +168%, and tablet traffic +254%. Sitecore’s platform and Azure-hosted resilience (multi-environment production/standby servers) reduced downtime risk and enabled Kodak Alaris to shift visitors from driver downloads to earlier sales-cycle engagement, with plans to extend personalization using Sitecore EXM and connectors to Marketo and Microsoft Dynamics.

Kodak Alaris

Siddhartha Bhattacharya

Vice President Global Marketing