Case Study: Knauf UK GmbH achieves a transformed online presence with Sitecore

Knauf UK GmbH - Customer Case Study

Knauf UK GmbH, a leading UK manufacturer of gypsum-based building materials, needed a better way to give users easier access to product and system information while segmenting audiences based on visit context. The company turned to Sitecore, using the Sitecore Experience Platform (XP) and related tools to improve content delivery and support future ecommerce goals.

Sitecore implemented a solution built on Sitecore XP, xDB, EXM, xConnect, analytics tools, and XM, integrated with Microsoft Azure, a bespoke PIM system, and Ucommerce. The result was a transformed online presence with more product data, over 200 enriched product pages, improved customer experience, bounce rates down 11% year over year, and cost efficiencies of up to 28%.

Knauf UK GmbH