Case Study: Johns Hopkins Medicine achieves 38M+ COVID-19 content visits and timely public guidance with Sitecore

Johns Hopkins Medicine - Customer Case Study

Johns Hopkins Medicine needed to deliver timely, accurate coronavirus information as the pandemic unfolded, while becoming more nimble in content creation and updates. Working with Sitecore and leveraging the Sitecore Experience Database (xDB) and Sitecore Experience Platform™ (XP 8.2), they aimed to power a COVID‑19 self‑checker, build informative infographics, and apply taxonomy, profiling, content scoring, and personalization to maintain a patient‑first approach.

Using Sitecore (with Gold Solution Partner TBG), the team deployed personalized, tightly managed content workflows and data-driven profiling to rapidly publish and update guidance and tools. The Sitecore solution powered a COVID‑19 self‑checker, drove more than 38 million visits to coronavirus content in seven months (4× expected), ranked No. 1 on Google for “What is coronavirus?,” increased social traffic 370%, reached about 1 million page views per day early in the pandemic, averaged over four minutes per page, and met security and HIPAA requirements.

Johns Hopkins Medicine