Case Study: Jetstar Airways achieves millions in additional annual revenue through personalized customer experiences with Sitecore

Jetstar realises millions more in annual revenue because of seamless, personalised customer experiences

Jetstar Airways, one of Asia Pacific’s largest low‑fare carriers operating over 4,000 flights a week to 75+ destinations, needed to shift from a data-centric stack to a real‑time, 1:1 customer experience that would increase bookings and ancillary revenue. Jetstar Airways selected Sitecore to provide a customer intelligence and decisioning engine (Sitecore’s customer intelligence cloud) to centralize personalization and orchestration across web, mobile, email and call‑center touchpoints.

Sitecore integrated Jetstar Airways’ operational, product and customer data—including 8.6M historical orders, 110M events per month and 440,000 orders created per month—and deployed six applications (abandoned cart recovery, urgency messaging, pre‑return emails, dynamic hotel tiles, product/destination intent and manage‑my‑booking recovery) to deliver real‑time, personalized offers. The results were measurable: $6.3M AUD recovered via intelligent cart recovery, an estimated $3M AUD lift from urgency messaging, $630K AUD in additional ancillary revenue from pre‑return emails, and ~38% higher CTR on dynamic hotel tiles, demonstrating Sitecore’s clear revenue and engagement impact.

Jetstar Airways

Cathryn Arnold

Head of Digital