Case Study: Lusitania/N Seguros achieves 50% more visitors and streamlined mobile direct purchases with Sitecore

Insurer deploys a Sitecore on Azure site, enabling customers to easily select and purchase right policies

Lusitania/N Seguros, a subsidiary of Lusitania, needed to modernize its aging, on‑premises website that was hard to maintain, unoptimized for mobile, and causing downtime and poor conversion rates. To enable a scalable, secure, mobile-first experience and give marketing autonomy over content, the insurer chose Sitecore—deploying the Sitecore Experience Platform on Microsoft Azure PaaS and leveraging Sitecore tools (xDB, EXM, SBOS, Path Analyzer) to support personalization and analytics.

Sitecore, implemented with partner Noesis and integrated with the OutSystems transaction platform, streamlined the direct‑buy journey so customers can get a quote and purchase in “three steps, three minutes,” while empowering marketing to publish immediately instead of waiting two days for IT. The migration produced measurable gains: a 50% increase in visitors in the first month (exceeding a 35% goal), 20% more unique visitors, faster time‑to‑market, and progress toward a projected 20% sales increase—demonstrating Sitecore’s impact on conversions and operational efficiency.

Lusitania/N Seguros

Antonio Carlos Carvalho

Marketing Director