Case Study: ICF achieves smarter, more effective web content experiences with Sitecore

ICF - Customer Case Study

ICF, a global consulting and digital services company, wanted to build a more efficient, effective, and resilient website while making content easier to find, creating more relevant experiences, and reducing overhead. Working with Sitecore, ICF used Sitecore Experience Platform (XP 9.1), xDB, and xAnalytics to support better UX, search, SEO, and personalized content delivery.

Sitecore implemented an intelligent automation approach with streamlined workflows, a contextual content strategy, and a resilient web architecture. As a result, ICF increased organic traffic to “Insights” pages by 16%, boosted sessions by 25%, pages per session by 10%, and average session duration by 11%, while also raising sales inquiries by 88% and gated resource form fills by 91%.

ICF