Case Study: The Smith Family achieves a 33% increase in online donations with Sitecore

How testing and storytelling helped The Smith Family to increase online donations by 33%

The Smith Family, an Australian charity supporting disadvantaged children, needed to grow fundraising while proving clear ROI from a digital rebuild. They worked with Sitecore, deploying Sitecore 7 and Sitecore DMS with integrations such as the Microsoft Dynamics CRM connector, Webforms for Marketers and analytics/A/B testing tools to prioritise the website and donation forms as the key fundraising channel.

Using a Sitecore-powered redesign, A/B testing and tighter storytelling across channels, the team improved donor journeys and conversion. The results were measurable: donation conversions increased 33%, average online donations rose 8%, one‑off donations grew 17% (revenue from one‑offs +10%), and online donations now account for over 25% of total giving—turning the site into a million‑dollar fundraising channel.

The Smith Family

Rosie Simpson

Head of Strategy and Fundraising