Case Study: LEO Pharma achieves personalized, patient-centric psoriasis care with Sitecore

How Sitecore powers a patient-centric solution for managing a chronic skin condition

LEO Pharma, a global pharmaceutical firm specializing in dermatology, needed to deliver personalized, consumer-centric support for people managing chronic skin conditions (initially psoriasis). To engage patients and healthcare professionals across channels with tailored, actionable information while protecting privacy, LEO Pharma launched QualityCare™, a patient-support solution powered by the Sitecore platform and integrated with partners such as Vertic.

Using Sitecore’s customer-engagement platform, QualityCare™ provides predictive personalization, engagement automation, email/SMS outreach, responsive content and analytics; it tracks opens and clicks to refine profiles, triggers nurse callbacks when needed, generates personalized print materials, and stores interactions in a single database. Sitecore enabled LEO Pharma to increase ongoing patient engagement, measure and optimize behavior in real time, improve clinician follow-up, and create a single comprehensive view of customers—strengthening brand awareness, loyalty and the relevance of delivered information.

LEO Pharma

Geoffrey E. Bock

Principal, Bock & Company