Case Study: Microsoft Corporation achieves personalized, scalable partner engagement with Sitecore

How a multi-year roadmap to a seamless, end-to-end content lifecycle with Sitecore XP, Content Hub, and Sitecore AI transformed conversion and engagement rates

Microsoft Corporation, owner of the Microsoft Partner Network (MPN), faced a content and personalization challenge: 35,000 content assets across 450 pages, 6.6 million annual unique visitors and a diverse partner audience with roughly 70% unknown visitors meant Microsoft needed to centralize content and deliver personalized experiences at scale. To tackle this, Microsoft partnered with Sitecore and adopted an end-to-end Sitecore solution—Sitecore Experience Platform (XP) integrated with Sitecore Content Hub and Sitecore AI—on a multi-year crawl-walk-run roadmap.

Sitecore implemented a centralized content hub, personalization and automation tools (XP, xDB, Marketing Automation and Sitecore AI) and guided journeys to convert unknown visitors to partners. The impact: unknown visitors fell to 11%, 19% of members converted to paying partners, Sitecore AI cut manual customization time by 30%, personalization generated 940 highly qualified leads in six months, overall engagement rose 16%, AI-enhanced pages saw 244% higher engagement with an 85% lower bounce rate, and a single month of guided experiences delivered ~50,000 visits and 3,100 downloads.

Microsoft Corporation

Nicol Chadek

Director of Digital Marketing Operations