Case Study: Greene King boosts bookings and digital efficiency with Sitecore

Greene King boosts bookings with Sitecore

Greene King, the UK’s leading pub retailer and brewery, needed to modernize its fragmented digital estate spread across 80 domains and 1,704 websites. Its goal was to improve customer booking journeys, reduce the cost and complexity of managing sites, and build a more future-proof platform. Greene King used Sitecore, including XM, XP, Managed Cloud, and Content Hub, to support this transformation.

Sitecore helped Greene King migrate all 1,704 websites into a single composable environment, streamline content reuse, and standardize development and testing workflows. The results included a 4% increase in website sessions, a 23% improvement in click-through to book, and an expected 37% five-year ROI from increased booking conversions. The new platform also improved mobile performance, accessibility, and internal efficiency, enabling faster brand development and a better customer experience.

Greene King

Andy Lewis

Head of Digital Product