Case Study: Graf von Faber-Castell achieves a state-of-the-art global customer experience with Sitecore

Graf von Faber-Castell complements its timeless writing instruments with a state-of-the-art customer experience

Graf von Faber-Castell, the luxury division of Faber-Castell AG, needed a modern, stable and maintainable digital presence that reflected the brand’s “tradition and perfection” and supported international, multilingual rollouts. The previous site was outdated and fragile, so Graf von Faber-Castell selected the Sitecore experience platform (with implementation support from neveling.net and design by Robinizer Design Studio) to build an exclusive customer-experience site that could integrate product data from its SAP system.

Using Sitecore’s flexible backend and a content-part model, the team delivered a mobile-optimized site and an SAP-driven product configurator in just four months with a 15‑person team. The Sitecore solution reduced the number of clicks to view content by 40%, attracted 20% mobile/tablet traffic post-launch, and earned overwhelmingly positive customer feedback within one week—while providing editors an easy-to-use backend and a solution primed for global rollout and future e-commerce enhancements.

Graf von Faber-Castell

Oliver Hempel

Head of Digital Marketing and eCommerce