Case Study: BHJ achieves revolutionary, offline trade-show product presentations with Sitecore

Goal-orientated communication and a revolutionary product presentation at trade shows

BHJ, an international supplier of meat ingredients founded in 1969, needed a more dynamic trade-show presence that was easy to update, supported printed materials, and worked offline to empower salespeople, distributors, and visitors. To meet those needs BHJ chose a Sitecore solution that combined traditional website functionality with a mobile iPad app built on the Sitecore platform for trade-show and offsite presentations.

Working with partner Pragmasoft, Sitecore delivered an integrated solution: an iPad app developed in Sitecore with local caching for offline use, screen-optimized packaging (1024 x 768), QR-code form redirects, multi-language support, campaign modules and analytics. The Sitecore-based implementation gave BHJ interactive product presentations, stronger branding across business units, easier content updates, and reliable offline access at trade shows — significantly improving usability and the ability of sales staff to present the company’s wide product range.

BHJ

Charlotte T. Nielsen

Marketing Coordinator and Promotion Specialist