Case Study: The Advisory Board Company achieves personalized member web experiences and increased engagement with Sitecore

Global Research and Consulting Firm Personalizes Web Experience for Members Using Sitecore

The Advisory Board Company (ABC) is a global research, consulting, and technology firm serving hospital and university leaders; its website (www.advisory.com) is the primary channel for distributing research and recruiting members. ABC faced fractured digital experiences—separate public and member sites, a hand‑coded public site with poor search and branding, and a rigid member CMS that locked content in PDFs and offered little personalization—so NavigationArts partnered with Sitecore to evaluate a more flexible, maintainable platform, including Sitecore’s Web Content Management System (CMS).

Sitecore implemented a large redesign and content migration, turning static PDFs into dynamic, previewable HTML, enabling seamless public/member transitions, and integrating third‑party tools (Coveo search, paywall, Lyris, Webtrends) to improve discoverability and personalization. The Sitecore solution let non‑technical staff update content, deliver membership‑specific views and saved tools, and expose high‑value content to prospects; as a result Sitecore helped increase content accessibility, member engagement and search visibility, supporting ABC’s goals for higher utilization and membership growth.

The Advisory Board Company