Case Study: Neenah Paper achieves a streamlined digital platform, improved UX, and increased revenue with Sitecore

Global premium paper and packaging leader Neenah Paper centralizes and streamlines digital platform to improve user experience, boost staff productivity, and increase revenue

Neenah Paper, a global premium paper and packaging leader, struggled with a fragmented online presence—multiple product lines spread across eight different CMSs led to slow content updates, inconsistent customer experiences, and limited e-commerce agility. To modernize and consolidate its digital platform, Neenah engaged RDA and selected Sitecore, deploying Sitecore Experience Platform (XP), Sitecore Commerce and Sitecore Experience Database on Microsoft Azure to centralize content and commerce.

RDA implemented the Sitecore solution in nine months, launching the Astrobrights storefront and enabling multiple branded storefronts with CRM/ERP, tax, payment and shipping integrations. Sitecore delivered unified navigation and brand presence, simplified site management, lower infrastructure and administration costs on Azure, faster time-to-market and new cross-sell/up-sell opportunities—Neenah anticipates a full ROI in 12–24 months.

Neenah Paper

Jamie Saunders

Senior Marketing Communications Manager