Case Study: WAGO boosts marketing productivity with Sitecore

Global manufacturer increases marketing productivity with Sitecore

WAGO, the global electronics and automation manufacturer, was struggling with manual, siloed marketing processes and disconnected systems that made content management inconsistent and slow. The company needed a smarter way to manage assets and campaigns, and turned to Sitecore’s Content Hub to create a centralized source of truth for marketing content and product data.

Working with Sitecore and implementation partner OMMAX, WAGO deployed Content Hub DAM and Content Hub Operations to consolidate four platforms, manage 30,000 products and 100,000+ digital assets, and automate campaign workflows. The result was more than 150 annual marketing campaigns streamlined with an estimated 15% faster time-to-market, along with better collaboration, improved data quality, and higher marketing productivity.

WAGO

Thomas Brandstätter

Head of Product Experience Management