Case Study: Fasken achieves a lead-generating, personalized global website with Sitecore

Global law firm transforms website into lead-generating powerhouse

Fasken, a global law firm with more than 700 lawyers, faced a brochure-like website of 40,000 undifferentiated documents that was hard to navigate, unresponsive, and unable to deliver personalized content or generate leads. To modernize its digital presence and give marketing teams autonomy, Fasken selected Sitecore and its Sitecore Experience Platform (XP) to support a fully responsive, personalized site.

Sitecore, working with partner Sid Lee, rebuilt Fasken’s site on Sitecore XP with multi‑language support and integrations including Coveo for Sitecore search/recommendation, GeoIP and Microsoft SharePoint to enable intelligent personalization and easier content discovery. The new Sitecore-powered site increased overall users by 8%, new users by 6%, session duration by 22% and email subscriptions by 10%, while roughly 30 Fasken staff now manage the platform directly to drive more qualified leads and SEO-driven business opportunities.

Fasken

Brenda Plowman

Chief Marketing Office