Case Study: Global Fitness Franchisor automates its supply chain and launches a private B2B marketplace with Sitecore

Global fitness franchisor automates supply chain, launches private B2B marketplace

Global Fitness Franchisor needed to modernize vendor management and build a private B2B marketplace to simplify franchisee ordering, support international growth, enable supplier-managed product information, optimize shipping and payments, and gain visibility into analytics and reporting. They partnered with Sitecore to design and deliver this solution, leveraging Sitecore® OrderCloud™ to power the new marketplace.

Sitecore built and now maintains the private B2B marketplace where franchisees can browse, order and re-order assigned supplier catalogs, place single transactions containing products from multiple suppliers, and receive promotions and announcements. Sitecore integrated 150+ vendors (who can self-manage catalogs) and gave the franchisor aggregated demand data to negotiate better pricing, streamline logistics and payments, improve margins, and scale operations more efficiently.