Case Study: Generali increases mobile conversions and engagement with Sitecore

Generali increased mobile conversions and engagement with Sitecore

Generali, one of the world’s largest insurance and asset management companies, needed to move beyond its existing CMS to a more advanced technology platform to better support customer relationships and conversion across its online presence. The challenge was to deliver more personalized digital experiences that could improve mobile engagement and overall site performance. Sitecore Experience Platform (XP) and Sitecore Experience Accelerator (SXA) were used to support this transformation.

Sitecore implemented Sitecore Experience Platform (XP) with Sitecore Experience Accelerator (SXA) to modernize Generali’s digital experience and enable more tailored interactions. The results included a 13% increase in visitor interactions on the site, helping Generali boost engagement and mobile conversions. Sitecore’s solution also earned an Honorable Mention for Best Innovation with Emerging Technologies.

Generali