Case Study: GE Healthcare Life Sciences achieves lasting professional networks and higher sales with Sitecore

GE Healthcare Life Sciences, UK supports researchers with best-in-breed platform

GE Healthcare Life Sciences needed to better engage researchers worldwide, improve customer acquisition and retention, and unify fragmented legacy systems into a single, personalized omnichannel experience. Working with Sitecore and EPAM, the company used the Sitecore Experience Platform to support a localized digital experience across 41 websites and gain a clearer view of the customer journey.

Sitecore helped GE Healthcare Life Sciences build a more responsive, automated marketing platform that integrated multiple data sources and improved campaign tracking. The results included a projected 50% increase in online transaction revenues in the first year, a 30% rise in quote requests, a 21% increase in individual customer spending, and a 323% increase in institutional spending.

GE Healthcare Life Sciences