Case Study: Fratelli Carli achieves personalized multichannel digital experiences and 60% content-editing cost reduction with Sitecore

Fratelli Carli extends its renowned personalized customer experience to digital customers

Fratelli Carli, the century-old direct-to-consumer olive oil company with about 700,000 customers, wanted to extend its renowned personalized service to digital channels. The business struggled with multiple country sites, time-consuming, replicated content edits, mobile-unfriendly pages, and an outdated, unintegrated email system. To address this, Fratelli Carli selected Sitecore and its Experience Platform (including Web Experience Manager and Email Experience Manager) to centralize content, integrate CRM, and enable consistent personalization across web, mobile, social, and email.

GM Servizi implemented the Sitecore Experience Platform with a custom .NET e‑commerce cart integrated into Fratelli Carli’s back office; content editors now manage updates without technical support and EXM delivers CRM-driven personalized emails and mobile-optimized pages. The Sitecore solution drove measurable impact: nearly 9 million page views and 1.4 million unique visitors per year, more than 130,000 online orders annually (~10% of all orders), and a 60% reduction in content-editing costs, while improving multichannel and social management.

Fratelli Carli

Carlo Calenco

Digital Marketing Manager